The annual Beef Checkoff funded “Eat Better Eat Veal” promotion launched on January 18, 2017.

There are seven chains and over 1,700 retailers participating in the promotion.  Over 200,000 on-pack labels featuring Veal and Mushroom Meatballs and Veal Stir-fry with Broccoli and Cauliflower will be distributed at the participating retailers.  

Check out some new and exciting Veal recipes and enter to win $500 in free groceries at Veal Made Easy. Sweepstakes ends March 29, 2017.


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The Beef Checkoff “Eat Better Eat Veal” retail promotion ended on March 29th with over 200,000 entries. Myra from New Jersey was selected as the grand prize winner and received $500 in retailer gift cards. Congratulations Myra!