Great American Brands wanted to refresh their website showcasing their family of brands: ground beef burgers, steaks, and heat-and-eat entrées. The goal was to streamline Navigation, make the overall user experience more consumer-friendly, and provide Product Information, Nutrition Information and Recipe Tips as an added value to keep consumers coming back.
The result? A reimagined website that, along with luscious, mouth-watering food photography, presents product offerings in a manner that is easy to navigate, while providing added-value content such as complementary, targeted recipes for consumers to try. Additionally, Fun Facts and Nutrition Information, Cooking Instructions and a Live Feed to the company’s Instagram page complete the website experience.