Not only did consumers get a chance to win $500 in groceries for entering a sweepstakes, the agency-in-charge, Streetmarc Advertising and Marketing, was awarded the Produce Business Excellence Award for the 2016 integrated Veal Summer Grilling campaign.

The Campaign, developed in partnership with the Mushroom Council, included NEW Veal Recipe Development, In-store POS, Social Media, and a Sweepstakes overlay. This program was designed to lift sales for Veal during a traditionally slower sales time frame and raise awareness with consumers that Veal is an excellent protein choice when you fire up your grills!