UPDATE: Streetmarc campaign featured in "Shopper Marketing Newswire," published by "Path to Purchase Institute":
"Publix united Kimberly-Clark, Johnson & Johnson and Nestle in May for its annual benefit for March of Dimes. In stores, table displays dispensed information about the nonprofit and encouraged shoppers to make a donation at checkout from April 29 to May 20. Checkout signs, an April 26 post on The Publix Checkout blog, and updates on March of Dimes' Facebook and Twitter pages supported.
The manufacturers made a collective donation of $75,000 to the cause, touting the total on standees and in a feature in the retailer's May 6 coupon book. The standees dispensed books containing $27 worth of coupons from the partnering manufacturers for brands including K-C's Huggies, J&J's Children's Tylenol and Nestle's Gerber that were valid through June 1. The CPG companies also joined with Publix in sponsoring teams for the nonprofit's March for Babies, a series of roughly 500 fundraising walks taking place during the last week of April. Publix has sponsored March of Dimes for 22 years and is the largest corporate partner for the March for Babies. The retailer raised $7.4 million for the cause in 2016."
- Written by Samantha Nelson, June 27, 2017
Streetmarc's annual “Get a Bundle of Savings. Do a Bundle of Good” March of Dimes kiosks are in stores now to help support Publix Supermarkets' annual March of Dimes Fundraising Campaign! The kiosks are filled with valuable coupons for Kimberly-Clark, Johnson & Johnson and Nestle/Gerber products. A chainwide targeted newspaper insert is also executed, offering even more savings and directing customers to the in-store kiosks at all Publix Supermarkets.
The program continues to be a huge success by consistently driving additional in-store sales and generating customer excitement and anticipation of the valuable and highly sought after coupon booklets. Streetmarc’s in-store kiosk programs continue to connect brands to customers in a highly complex marketplace.