beef_veal_sundae.png

The Beef Checkoff funded Veal program partnered with the Pennsylvania State Beef Council at the Pennsylvania Farm Show.  Delicious hot Beef and Veal Sundaes were featured at the PA Preferred Culinary Connection stage. Checkoff-branded Veal recipe cards, cutting mats and tote bags were distributed to all that stopped by the booth. Consumer attitudes towards Veal were captured through surveys conducted during the Farm Show.