The annual Beef Checkoff funded “Eat Better Eat Veal” promotion launched on January 18, 2017.
There are seven chains and over 1,700 retailers participating in the promotion. Over 200,000 on-pack labels featuring Veal and Mushroom Meatballs and Veal Stir-fry with Broccoli and Cauliflower will be distributed at the participating retailers.
The Beef Checkoff “Eat Better Eat Veal” retail promotion ended on March 29th with over 200,000 entries. Myra from New Jersey was selected as the grand prize winner and received $500 in retailer gift cards. Congratulations Myra!