Redner’s Warehouse Markets was looking to make a change. Redner’s wanted to set themselves apart from their competition by providing a loyalty card program that gave consumers the opportunity to choose how to spend their earned rewards. In doing so, Redner’s Rewards was born.
Shoppers are able to apply in-stores for a physical card, register the card online at Rewards.Redners.com and start saving by earning points that can be applied to both fuel and grocery purchases. Details of points history are printed on register receipts. Consumers can then choose whether to redeem earned points towards additional grocery purchases in-store or at the pump.
Consumers can save 5¢ per gallon for every $50 spent at Redner’s Markets, or they can choose to either save 10¢ per gallon at the pump OR $1.00 off groceries for every $100 spent.
The program is ongoing and subject to special, seasonal offers and weekly specials providing additional opportunities to earn points.
The program is supported by in-store point-of-sale, videos at the registers and deli counters, online and in weekly printed and online circulars, via a TV spot as well as Regional Radio and Outdoor.