UPDATE: Streetmarc campaign featured in "Shopper Marketing Newswire," published by "Path to Purchase Institute":
"Publix united Kimberly-Clark, Johnson & Johnson and Nestle in May for its annual benefit for March of Dimes. In stores, table displays dispensed information about the nonprofit and encouraged shoppers to make a donation at checkout from April 29 to May 20. Checkout signs, an April 26 post on The Publix Checkout blog, and updates on March of Dimes' Facebook and Twitter pages supported.
The manufacturers made a collective donation of $75,000 to the cause, touting the total on standees and in a feature in the retailer's May 6 coupon book. The standees dispensed books containing $27 worth of coupons from the partnering manufacturers for brands including K-C's Huggies, J&J's Children's Tylenol and Nestle's Gerber that were valid through June 1. The CPG companies also joined with Publix in sponsoring teams for the nonprofit's March for Babies, a series of roughly 500 fundraising walks taking place during the last week of April. Publix has sponsored March of Dimes for 22 years and is the largest corporate partner for the March for Babies. The retailer raised $7.4 million for the cause in 2016."
- Written by Samantha Nelson, June 27, 2017
The Beef Checkoff and the Mushroom Council team up for a third annual Veal Mushroom Summer Grilling promotion. A new recipe for Veal Mushroom Blend Sliders has been introduced through labels placed on specially marked packages of Veal. The promotion is supported with a consumer sweepstakes featuring $500 worth of groceries as the Grand Prize. Last year’s sweepstakes generated over 260,000 entries. This year is anticipated to generate even more consumer and retailer participation. The sweepstakes runs through September 5, 2017.
Create Customer Loyalty and Amplify Product Sales
The Pet industry is worth over $60B yearly. How do you take a nibble out of such an immense opportunity? Connect with pet parents. Create offers exclusively for pet owners. During Pet Month, focus on emotions surrounding pets, create excitement, foster competition, offer a charitable hook. Encourage loyalty. That is what Redner’s Warehouse Markets did this Spring.
Streetmarc celebrates and supports National Agriculture Day. Learn more at https://www.agday.org/. Make it a good one this year! :)
The annual Beef Checkoff funded “Eat Better Eat Veal” promotion launched on January 18, 2017.
The Beef Checkoff funded Veal program partnered with the Pennsylvania State Beef Council at the Pennsylvania Farm Show. Delicious hot Beef and Veal Sundaes were featured at the PA Preferred Culinary Connection stage.
Lidl, a German discount supermarket chain, will open the first of 20 U.S. stores this summer. Riding the successes of retailers like Aldi for share-of-wallet, Lidl’s plans are to provide quality goods at market leading prices balanced with efficient operations and private label goods. Lidl’s first stores will open in VA, NC and SC, creating approximately 4,000 jobs, and will have headquarters in Arlington, VA.
Streetmarc's annual January "Big Savings" kiosks are in stores now at Publix Supermarkets! The kiosks are filled with valuable coupons for Kimberly-Clark, Mead Johnson and SC Johnson products. A chainwide targeted newspaper insert is also executed, offering even more savings and directing customers to the in-store kiosks at all Publix Supermarkets.
Great American Brands wanted to refresh their website showcasing their family of brands: ground beef burgers, steaks, and heat-and-eat entrées. The goal was to streamline Navigation, make the overall user experience more consumer-friendly, and provide Product Information, Nutrition Information and Recipe Tips as an added value to keep consumers coming back.
Happy Holidays from our family to yours :)
Happy Thanksgiving! From our family to yours.
Redner’s Warehouse Markets was looking to make a change. Redner’s wanted to set themselves apart from their competition by providing a loyalty card program that gave consumers the opportunity to choose how to spend their earned rewards. In doing so, Redner’s Rewards was born.
Streetmarc sponsored a fantastic charity event to benefit the Penn State Heart and Vascular Institute in Hershey, PA.
Not only did consumers get a chance to win $500 in groceries for entering a sweepstakes, the agency-in-charge, Streetmarc Advertising and Marketing, was awarded the Produce Business Excellence Award for the 2016 integrated Veal Summer Grilling campaign.
This was the overwhelming response from the attendees at the Greenwich Wine + Food Festival, sampling mouth-watering Veal Meatballs. Our client, Veal Made Easy, funded by the Beef Checkoff program, was a first-time participant, sampling Veal Meatballs and Veal Sliders, handing out reusable tote bags, flexible cutting mats featuring unique Veal recipes, and recipe cards to all attendees.